This is a research study done by me and my Public Relations research group to implement a new and improved social media plan for the Iberville Parish School District in Louisiana. This implementation is important because the initial social media plan for Iberville Parish needed to  be adapted and improved upon based on information obtained from our survey. We described and documented the current conditions and attitudes regarding the Iberville Parish social media engagement levels across various platforms. We conducted a survey based on two broad concepts: engagement and involvement. Our goal was to find better and more effective ways to communicate across various social media platforms to generate more interaction online for the parents of Iberville Parish.